MBTI: The World’s Most Trusted Assessment

The Myers-Briggs Type Indicator® (MBTI®) assessment is the world’s most popular personality tool because it works. Used by 88 of the Fortune 100 companies, it has become the go-to framework for people-development globally. With over 70 years of research-based insight, the MBTI is a robust tool for self-awareness and improvement. It provides positive language for understanding and valuing individual differences.

With practical insight that’s easy to understand and implement, the MBTI assessment has helped thousands of organizations and millions of people around the world improve how they communicate, learn, and work.

What are the Benefits of using the MBTI?

Build a culture of performance. To compete and win in today’s global business environment, successful organizations must be structured for speed, agility, and adaptability. Swan Consulting can help you gain in-depth insight into your employees’ strengths and inherent personality to help you develop robust leadership development programs, enhance group dynamics, target and grow talent, and increase hiring success.

How the MBTI Works

Through a series of questions, the MBTI assessment helps you identify your natural preferences in four areas of personality. As human beings, we use all of these functions, but we all have a natural preference in each of those four areas. Those natural preferences, your “wiring,” in these four areas sort you into one of 16 distinct MBTI personality types. Understanding these types gives you objective insight that you can use to enhance your professional and personal relationships, as well as your direction, focus, and choices.

Favorite World: Extroversion vs. Introversion

How do you direct and receive energy—by focusing on the outside world, interacting with people and taking action, or by focusing on your inner world and reflecting on ideas, memories, and experiences?

Information: Sensory vs. Intuitive

How do you take in information—by focusing on what you perceive using your five senses or by seeing the big picture and looking for relationships and patterns?

Decisions: Thinking vs. Feeling

How do you decide and come to conclusions—by logically analyzing the situation or by considering what’s important to the people involved?

Structure: Judging vs. Perceiving

How do you approach the outside world—in a planned, orderly way or a more flexible, spontaneous way?

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